Adam Morland

Adam Morland

[email protected]

07803 281588 • LinkedIn

Dorset DT2

Introduction

A transformative technology leader with over 25 years of experience spanning software development, digital innovation, and C-suite leadership. My track record includes building and scaling distributed engineering teams, spearheading award-winning digital projects, and driving digital and AI transformation. I combine strategic business acumen with technical expertise to lead organisations through technological evolution and growth.

Key Strengths

  • Technical leadership, vision, and innovation
  • Commercial leadership and business development
  • Engineering management
  • Architecture and system design
  • Risk and resource management
  • Digital transformation
  • Software and web development
  • Communication
  • Presenting and public speaking
  • Teaching and mentoring

Employment History

Just Move In (B Corp)

Chief Technology Officer (Dec 2019 - Present)

Technical Director (Aug 2018 - Dec 2019)

  • Contributed to successful $8m Series A funding round through strategic business and technology initiatives.
  • Built and scaled a high-performing distributed engineering team from the ground up, joining at a time when no technology team or infrastructure existed. Led strategic hiring of internal talent and established nearshore partnerships and contract resources.
  • Spearheaded the re-platforming of internal systems, APIs, and customer-facing applications, enhancing scalability and performance.
  • Led a digital transformation of the technology ecosystem by integrating off-the-shelf tools for customer engagement (sales and support), marketing automation, and B2B growth.
  • Drove AI transformation initiatives, developing customer journey prototypes and embedding AI capabilities into tools and platforms.
  • Provided hands-on technical leadership, contributing to full-stack development and system architecture. Worked extensively with PHP, Laravel, MySQL, AWS, Vue.js, Nuxt, and TypeScript to build scalable, high-performance applications.
  • Managed endpoint security infrastructure, device management systems, and vendor relationships.
  • Oversaw organisational information governance, compliance, and security, ensuring adherence to best practices and regulatory standards.

Salad Creative

Digital Director (Oct 2011 - Aug 2018)

  • Transformed agency services by successfully integrating digital offerings while preserving Salad's award-winning branding and design heritage, driving significant revenue growth.
  • Built and led a hybrid development team from ground up through strategic talent acquisition and contractor management, consistently delivering high-value client projects.
  • Spearheaded and delivered the agency's highest-value project to date, achieving international recognition by winning the Gold Lovie Award against industry giants including Google and Eurosport.
  • Led teams that secured 12 major industry awards, demonstrating consistent excellence in digital innovation and delivery.
  • Architected and delivered innovative web applications and sites for clients spanning diverse sectors including finance, sport, retail, charity, education, and manufacturing.
  • Demonstrated technical leadership through full-stack development using a variety of technologies including PHP frameworks (Laravel, CodeIgniter), databases (MySQL, PostgreSQL), e-commerce platforms (Magento, Shopify, OpenCart), CMS platforms (WordPress, CraftCMS), and modern JavaScript frameworks (Vue.js), resulting in scalable, performant, secure, and maintainable solutions.
  • Contributed to university partnerships and mentoring programs, assessed practical industry projects and provided career guidance

Notable clients: Team England, Clipper Round The Word Yacht Race (Gold Lovie Award Winner), Salomon, Swans, Civica, England's Coast, Mitchell & Butler, Greene King, Consortiq, Bloomberg, Hall & Woodhouse, Lush, Olives et Al, Wilson, Autism Wessex.

General Assembly

Part-time Instructor (Jun 2011 - Jun 2021)

  • Delivered industry-expert training in digital marketing and technologies.

Skigo

Founder / Director (Jan 2005 - Oct 2011)

  • A specialised white-label digital agency serving creative agencies across the UK, providing comprehensive development solutions and expanding their digital service offerings.
  • Built strategic partnerships with multiple creative agencies, acting as their trusted digital development partner while maintaining their brand integrity and client relationships.
  • Led end-to-end project delivery combining technical direction, client management, and hands-on development of complex web applications, web sites, and 3D visualisations.
  • Established and managed a flexible development team structure, successfully balancing in-house talent with specialist contractors.

Notable clients: Lindt, Reed Recruitment, Motorola, Institute of Education.

Freelance Web Developer

(Jan 2000 - Mar 2018)

Adams + Collingwood Architects

IT Manager (Aug 2002 - Apr 2006)

Education

  • MBA, CTO Academy (In Progress, completion Jan 2026)
  • Mac OS Server Administration, Solutions Inc. (2004)
  • Technical Accounting (AAT), BPP London (2004)
  • HNC Computing, Kingston College (2002)

Additional Information

  • Digital Champion of the Year Finalist - Wirehive 100 Awards
  • Volunteering: Hope For Food, Dorset Wildlife Trust, Grounded, Bournemouth Food Bank, Hope Housing
  • Fundraising: Lupus UK, British Heart Foundation
  • Full UK Drivers Licence
  • Advanced spoken and written Portuguese

What others say

"I've had the privilege of working with Adam across multiple companies for nearly 15 years, most recently as a Senior Engineer under his CTO leadership at Just Move In. Adam's impact as a technology leader goes far beyond just technical expertise - he's a true mentor and visionary who fundamentally improves organisations and the people within them.

At Just Move In, Adam built the engineering function from the ground up, growing a high-performing engineering team with a culture of trust and collaboration. He transformed our engineering practice from an informal startup team into a sophisticated operation with robust processes. His implementation of engineering practices (especially our CI/CD pipeline) significantly elevated our team's maturity and velocity.

Under Adam's leadership, we built Just Move In's entire technology infrastructure from the ground up. He guided the development of multiple critical systems, all while ensuring our infrastructure could scale with the business.

On a personal note, Adam has been instrumental in my professional development, helping me grow not just as a senior engineer but as an emerging leader. His leadership philosophy of "trust your team and give them space to grow" has deeply influenced my own approach as I take on more management responsibilities. The skills and perspective I gained under his mentorship have been crucial to my success at my current startup role. He creates environments where everyone has a voice and opportunities for growth, regardless of their career stage.

Any organisation would be fortunate to have him at the helm of their tech team."

Bruno Moreira, Senior Software Engineer

"A saviour. I met Salad and Adam, when I was looking for an agency to patch an existing website which was full of bugs and incomplete code. Since Adam and co have become a core part of the Clipper Ventures team, not only did they patch the old site, they won a five-way pitch to design and build the new race and events website - with a four year support contract too.

Adam is a calm, plain speaking, realistic, who has big ideas and a strong will to conquer problems and meet deadlines, all while keeping a good sense of humour [even when the rest of us had gone insane under the pressure!]

Adam is completely trustworthy and approachable, I could pick up the phone or Skype at any time and he would always help me; he always put the race and my questions first.

We're really proud of our new websites - they've made a big impact on the brand, sales and customer process.

If you are looking for an honest, reliable and creative web developer, who is great value and will create and develop big ideas that will make your company stand out and reach big KPIs I would highly recommend Adam and his team at Salad.

Adam, you’ll be the first person I call on any future web projects."

Terri Clarke - Former Head of Brand / Digital Content at Clipper Ventures PLC

"Adam is passionate about digital and is constantly seeking ways that it can inspire and subsequently transform the lives of others. He is particularly motivated in making digital inclusive and it has become a personal challenge for him to give young people, from diverse backgrounds, the potential to consider what digital might mean to them."

Alice Stevens MA, Senior Lecturer at Arts University Bournemouth (AUB)

"Naturally a very humble person, Adam has an admirable and effective leadership style that puts his team at ease and allows them to work seamlessly together to pull problems apart at an impressive pace. But outside of supporting his own team, he relishes opportunities to share what he's learnt with the wider digital community too."

Fleurie Forbes-Martin - Salad Creative (colleague)

"As a leading web design publication and brand, Web Designer needs to ensure that it is working with industry pros who are spot on when it comes to the latest technologies and trends. Adam's contributions reveal his depth of knowledge which he perfectly combines with engaging and insightful copy."

Steven Jenkins, Editor at Web Designer Magazine

"Adam can interpret the most basic or far flung ideas into those which are possible, usually giving you a detailed explanation on how the idea would function. He explains things clearly without unnecessary jargon (rare in creative agencies!) has lots of great ideas, develops our thoughts intelligently and with humour."

David Rooney, CEO at Finatal