A transformative technology leader with over 25 years of experience spanning software development, digital innovation, and C-suite leadership. My track record includes building and scaling distributed engineering teams, spearheading award-winning digital projects, and driving digital and AI transformation. I combine strategic business acumen with technical expertise to lead organisations through technological evolution and growth.
Notable clients: Team England, Clipper Round The Word Yacht Race (Gold Lovie Award Winner), Salomon, Swans, Civica, England's Coast, Mitchell & Butler, Greene King, Consortiq, Bloomberg, Hall & Woodhouse, Lush, Olives et Al, Wilson, Autism Wessex.
Notable clients: Lindt, Reed Recruitment, Motorola, Institute of Education.
"I've had the privilege of working with Adam across multiple companies for nearly 15 years, most recently as a Senior Engineer under his CTO leadership at Just Move In. Adam's impact as a technology leader goes far beyond just technical expertise - he's a true mentor and visionary who fundamentally improves organisations and the people within them.
At Just Move In, Adam built the engineering function from the ground up, growing a high-performing engineering team with a culture of trust and collaboration. He transformed our engineering practice from an informal startup team into a sophisticated operation with robust processes. His implementation of engineering practices (especially our CI/CD pipeline) significantly elevated our team's maturity and velocity.
Under Adam's leadership, we built Just Move In's entire technology infrastructure from the ground up. He guided the development of multiple critical systems, all while ensuring our infrastructure could scale with the business.
On a personal note, Adam has been instrumental in my professional development, helping me grow not just as a senior engineer but as an emerging leader. His leadership philosophy of "trust your team and give them space to grow" has deeply influenced my own approach as I take on more management responsibilities. The skills and perspective I gained under his mentorship have been crucial to my success at my current startup role. He creates environments where everyone has a voice and opportunities for growth, regardless of their career stage.
Any organisation would be fortunate to have him at the helm of their tech team."
Bruno Moreira, Senior Software Engineer
"A saviour. I met Salad and Adam, when I was looking for an agency to patch an existing website which was full of bugs and incomplete code. Since Adam and co have become a core part of the Clipper Ventures team, not only did they patch the old site, they won a five-way pitch to design and build the new race and events website - with a four year support contract too.
Adam is a calm, plain speaking, realistic, who has big ideas and a strong will to conquer problems and meet deadlines, all while keeping a good sense of humour [even when the rest of us had gone insane under the pressure!]
Adam is completely trustworthy and approachable, I could pick up the phone or Skype at any time and he would always help me; he always put the race and my questions first.
We're really proud of our new websites - they've made a big impact on the brand, sales and customer process.
If you are looking for an honest, reliable and creative web developer, who is great value and will create and develop big ideas that will make your company stand out and reach big KPIs I would highly recommend Adam and his team at Salad.
Adam, you’ll be the first person I call on any future web projects."
Terri Clarke - Former Head of Brand / Digital Content at Clipper Ventures PLC
"Adam is passionate about digital and is constantly seeking ways that it can inspire and subsequently transform the lives of others. He is particularly motivated in making digital inclusive and it has become a personal challenge for him to give young people, from diverse backgrounds, the potential to consider what digital might mean to them."
Alice Stevens MA, Senior Lecturer at Arts University Bournemouth (AUB)
"Naturally a very humble person, Adam has an admirable and effective leadership style that puts his team at ease and allows them to work seamlessly together to pull problems apart at an impressive pace. But outside of supporting his own team, he relishes opportunities to share what he's learnt with the wider digital community too."
Fleurie Forbes-Martin - Salad Creative (colleague)
"As a leading web design publication and brand, Web Designer needs to ensure that it is working with industry pros who are spot on when it comes to the latest technologies and trends. Adam's contributions reveal his depth of knowledge which he perfectly combines with engaging and insightful copy."
Steven Jenkins, Editor at Web Designer Magazine
"Adam can interpret the most basic or far flung ideas into those which are possible, usually giving you a detailed explanation on how the idea would function. He explains things clearly without unnecessary jargon (rare in creative agencies!) has lots of great ideas, develops our thoughts intelligently and with humour."
David Rooney, CEO at Finatal